A loyalty programme tailored to your lifestyle
Discover a world where every moment is thoughtfully designed for you with U By Emaar, the loyalty program of Emaar. From stays at award-winning destinations to culinary delights at world-class restaurants and unforgettable experiences at Dubai’s top attractions, every experience is crafted to reward you. It’s your way, every day
Tier Benefits
Earn and redeem your way into higher tiers to unlock greater benefits
As soon as you join
Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Dine
5% Savings on Dining
Earn points Towards Free Dining
Access to Exclusive Members Only Dining Offers
Play
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
5% Savings at Arabic Music Institute
Earn Upoints towards free courses at the Arabic Music Institute
Exclusive Rates at the Dubai Opera ⓘ
Relax
5% Savings on Spa Treatments
Earn points Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Shop
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Fit
5% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access
Free Trial Session
1 Complimentary Guest Pass
More
Access to partners services and benefits
Dedicated Customer Care
From 10 Nights or 10,000 Tier Points
Stay
5% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Dine
10% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Play
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
5% Savings at Arabic Music Institute
Earn Upoints towards free courses at the Arabic Music Institute
Exclusive Rates at the Dubai Opera ⓘ
Relax
10% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Shop
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Fit
10% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access
Free Trial Session
1 Complimentary Guest Pass
More
Access to partners services and benefits
Dedicated Customer Care
From 30 Nights or 30,000 Tier Points
Stay
10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)
Dine
15% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Play
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
10% Savings at Arabic Music Institute
Earn Upoints towards free courses at the Arabic Music Institute
Exclusive Rates at the Dubai Opera ⓘ
Relax
15% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Shop
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Fit
15% Savings on Veo Membership
15% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access
Free Trial Session
2 Complimentary Guest Pass
More
Access to partners services and benefits
Dedicated Customer Care
From 40 Nights or 40,000 Tier Points
Stay
10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)
Suite Upgrades (Max 7 nights per year)
Dine
20% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Play
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
10% Savings at Arabic Music Institute
Earn Upoints towards free courses at the Arabic Music Institute
Exclusive Rates at the Dubai Opera ⓘ
Discounted Members Rate at The Golf Club ⓘ
Invitation to Exclusive Golf Clinic and Golf Special Events ⓘ
Relax
20% Savings on Spa Treatments
Earn points Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Complimentary Pool Access at Dubai Polo & Equestrian Club ⓘ
Shop
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Fit
20% Savings on Veo Membership
15% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Memberships at Veo
Reciprocal access
Free Trial Session
2 Complimentary Guest Pass
More
Access to partners services and benefits
Dedicated Customer Care
Access to Exclusive U By Emaar Members Only Events
Black
As soon as you join
Silver
From 10 Nights or 10,000 Tier Points
Gold
From 30 Nights or 30,000 Tier Points
Platinum
From 40 Nights or 40,000 Tier Points